The MrBeast logo sketch auction offers a physical drawing, with an estimate of $20,000 and up—not ownership of the creator’s logo. Heritage Auctions lists the pencil concept as lot 81966 in its October 23–25, 2026 Fall Sports Catalog Auction. The result remains unknown ahead of the sale.
Archival portrait: MrBeast in a video dated May 14, 2025. Still by 小Lin说, via Wikimedia Commons, CC BY 3.0. No further creative alterations; resized for display. This image does not show the auction or the sketch.
What is in the MrBeast logo sketch auction?
Heritage dates the work to around 2018. Its official lot listing describes a roughly four-inch-square drawing on an 8.5-by-11-inch sheet, with stains, wrinkles and small tears. According to the provenance presented by the auction house, Donaldson asked a design team for a big-cat identity and approved the artist’s first drawing after a short brainstorming session.
That account is the seller’s documented history of the object; it should be read with that attribution. An auction catalogue establishes what is being offered and how the auctioneer describes it. It does not turn every detail of a brand’s origin story into independently established history.
Where the drawing came from
In WITN’s October 9 reporting, Heritage production manager Mike Provenzale described the sketch’s creation and said the lightning bolt was added later. The station identified the consignor as Brandon Fuss-Cheatham, owner of design firm Central Equity Group, who had retained the drawing in his files.
Provenzale told WITN that estimating its value involved uncertainty because there was little comparable MrBeast memorabilia at auction. That is a useful qualification to the headline figure: an estimate expresses an expectation, rather than a completed transaction.
Estimate, sale price and logo rights are different
The listing explicitly excludes associated intellectual-property rights. It schedules this lot’s extended-bidding session for October 24 at 10 p.m. Central Time and lists a 22% buyer’s premium, with a $29 minimum. Readers considering a bid should check the live lot page and full terms for changes, taxes and other charges.
Creative Bloq’s October 15 coverage approaches the story through design value and pop-culture collecting. For fans, the practical distinction is simpler: a physical memento, the price someone eventually pays and permission to use a brand are three separate questions. A high estimate answers none of them on its own.
The auction sits alongside a wider expansion of creator businesses, from MrBeast’s televised investment activity to Dude Perfect’s Disney partnership. Here, the item for sale is a piece of that culture’s material history. A confirmed result will require the auction to conclude.
