LinkedIn In-Stream Ads are being tested with selected US creators and advertisers, while a new creator dashboard is rolling out more widely. The company’s October 15, 2026 announcement also introduces Advice Sessions for eligible Business Premium subscribers in the US. These features have different access conditions.
Archival photo: LinkedIn headquarters in Sunnyvale, California, September 3, 2017. Photo by LPS.1 via Wikimedia Commons, CC0 1.0 public-domain dedication. Resized by WordPress; this does not show the new creator tools.
LinkedIn In-Stream Ads: who can use them?
In its official announcement, LinkedIn says eligible creators can find and join In-Stream Ads through the dashboard and earn revenue when pre-roll advertising runs alongside qualifying videos. It describes a selected US test, with wider access planned over time.
The dashboard itself is due to roll out globally in the coming weeks. LinkedIn says mobile users can find it by tapping their profile picture at the top left of the app. Seeing that dashboard should not be taken as proof of admission to the advertising test.
| Feature | Availability stated on October 15 |
|---|---|
| Creator dashboard | Global rollout over the coming weeks |
| In-Stream Ads | Test among selected US creators and advertisers |
| Advice Sessions | US Business Premium subscribers, with more markets planned |
How the advertising arrangement differs from a brand deal
A separate LinkedIn for Marketing explanation, also published October 15, says advertisers can run contextual pre-roll across eligible creator and publisher videos without negotiating individual partnerships. Brands choose a relevant content category, and LinkedIn determines placements and optimises delivery for the campaign objective.
Its listed categories include Finance, Tech & AI, Health & Wellness, Lifestyle & Entertainment, Leadership and Business. The same post describes In-Stream Ads as limited to a selected group ahead of broader availability. Its regional wording is North America; the corporate announcement is more specific about a US test. Neither supports a claim that all creators worldwide can join.
Social Media Today’s October 15 coverage identifies the absence of a pre-existing brand partnership as an important distinction from earlier sponsorship arrangements. For creators, this changes the route to a possible advertising opportunity; it does not establish a guaranteed advertiser match or income.
Advice Sessions are a separate earning route
LinkedIn says Advice Sessions let eligible users offer one-to-one consultations through their profiles, with booking, payment and video calls handled in one place. That is payment for expertise and time, rather than payment for video views.
The practical first step is to check which tools your account actually offers and read their terms. The announcements reviewed here do not provide a universal creator revenue-share percentage, payout table or follower threshold. Avoid planning an income target around numbers the platform has not published.
For the related brand-discovery tool, see our LinkedIn Creator Discovery guide. For a different platform’s invitation-based incentive, our YouTube Shorts bonus guide explains why individual offer terms matter.
